On July 25, 2013, New York held its first statewide enrollment summit for the New York State of Health Insurance Marketplace. The purpose of this invitation-only event was twofold: to update stakeholders on the State’s progress and plans, and to gather feedback on how to maximize outreach and enrollment.
Along with Exchange officials, we also heard from DDB and Ketchum, the two firms hired for the state’s media outreach campaign, Enroll America, and from an enrollment panel of brokers, facilitated enrollers, and advocates. And, thanks to 1199 SEIU’s Health Care Education Project, we have video available of these parts of the enrollment summit. This footage is broken into three parts, the first of which is above. Click here for part 2 and part 3.