Remember that Special Enrollment Period the NY State of Health Marketplace set up for tax season? From March 1 to the end of this month (April 30), uninsured New Yorkers facing a tax penalty can enroll in health plans through the Marketplace.

To get the word out, the New York City health department invested in a month-long television ad campaign that will run through April (see above). Ads tell New Yorkers to text “coveredNYC” to 877877 or call 311 for help finding in-person assistance to enroll. Check it out!