In April 2012, Governor Cuomo signed an Executive Order to establish a New York Health Benefit Exchange under the Affordable Care Act (ACA). The State expects to enroll over 1 million New Yorkers in coverage through the Exchange, significantly lowering the number of New Yorkers without insurance. This enrollment goal is critical not only to ensure access to quality health care for all, but also to protect New Yorkers from incurring federal tax penalties under the individual mandate come 2014.
In order to achieve this, the Exchange must undertake an extremely effective campaign that includes advertising, broad community outreach, and public engagement in every region of the state and within diverse communities. Click below to read the full text.