[***WARNING*** THIS SONG WILL GET STUCK IN YOUR HEAD]

How clever is this? The Asian & Pacific Islander American Health Forum has made an educational video on the ACA and open enrollment via the Exchange that plays off of the extremely popular and infectious K-pop single “Gangnam Style” by PSY.

It’s almost as goofy as the original (it even has a dancing baby!), which is great, because it gets people’s attention.  This is what we want!  Anything that makes “open enrollment” and “October 1st” stick into people’s heads is a good thing.  It also introduces the concept of the Exchange as an online marketplace for affordable insurance.

Check it out when you get a moment! I am hoping to see and blog about many more of these types of creative PSA’s around the ACA and the push for Open Enrollment in the coming months.  Hopefully this video inspires more advocates to get creative!